Transforming complex problems into simple, usable systems.

Currently designing a productivity tool to help civil engineers track and organise inspection data at Screening Eagle. Previously, I was designing for Saleswhale (RevTech, YC16) and Igloo (InsurTech).

shihuikong@gmail.com

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Onboarding for Inspection App

How to Deliver an Instantaneous "Aha!" Moment for a Complex App

Onboarding for Inspection App

How to Deliver an Instantaneous "Aha!" Moment for a Complex App

Onboarding for Inspection App

How to Deliver an Instantaneous "Aha!" Moment for a Complex App

New Spot Creation Flow

Streamlining the Entry Point for Spot Creation in an Inspection App

New Spot Creation Flow

Streamlining the Entry Point for Spot Creation in an Inspection App

New Spot Creation Flow

Streamlining the Entry Point for Spot Creation in an Inspection App

Playbook Template Library

Accelerate User Adoption of AI-Powered Lead Qualification Tool with Common Use Cases

Playbook Template Library

Accelerate User Adoption of AI-Powered Lead Qualification Tool with Common Use Cases

Playbook Template Library

Accelerate User Adoption of AI-Powered Lead Qualification Tool with Common Use Cases

Go-to-Market Landing Pages

Delivering Feature Launch Pages Optimised for Lead Generation

Go-to-Market Landing Pages

Delivering Feature Launch Pages Optimised for Lead Generation

Go-to-Market Landing Pages

Delivering Feature Launch Pages Optimised for Lead Generation

2021 - Present

Champion for intuitive user onboarding for the Inspect app. Led designs with the goal of improving TTV (Time to Value) for new users by introducing a Quickstart checklist and streamlining the Spot creation workflow.

Initiated cross-functional discussions on building blocks required to shift into a self-serve product using the Product-Led Growth (PLG) approach.

2019 - 2021

Strong branding contributed to the successful acquisition by San Francisco-based Revenue AI Company, 6Sense in early 2022
Adept at working with founders directly to respond to critical demands of a fast-moving early-stage startup

2019 - 2019

Led design and branding for the MVP website and product marketing initiatives in the APAC market for a fast-growing InsurTech startup

More detailed experience on my resume

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